Profit Margin Formula:
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Profit margin is a financial metric that measures how much profit a company makes for every dollar of revenue generated. It's expressed as a percentage and indicates the efficiency of a company in managing its costs relative to its revenue.
The calculator uses the profit margin formula:
Where:
Explanation: The formula calculates what percentage of revenue remains as profit after all expenses are paid.
Details: Profit margin is a key indicator of a company's financial health, pricing strategy effectiveness, and operational efficiency. It helps businesses compare performance over time and against competitors.
Tips: Enter profit and revenue amounts in any currency (ensure both values use the same currency). Revenue must be greater than zero for accurate calculation.
Q1: What is a good profit margin?
A: This varies by industry, but generally, a 10-20% net profit margin is considered good, while 5% is low. Service businesses often have higher margins than retail.
Q2: What's the difference between gross and net profit margin?
A: Gross profit margin considers only cost of goods sold, while net profit margin includes all operating expenses, taxes, and interest.
Q3: Can profit margin be over 100%?
A: No, profit margin cannot exceed 100% as profit cannot be greater than revenue in this calculation.
Q4: Why might profit margin decrease?
A: Decreasing margins may indicate rising costs, pricing pressure, or operational inefficiencies that need addressing.
Q5: How often should I calculate profit margin?
A: Businesses should track profit margin regularly - monthly for established businesses and more frequently for startups or during challenging economic periods.